melbey Privacy Policy

1. Introduction and Scope

This Privacy Policy (the "Policy") explains how melbey, operating through the domain melbey.cam (the "Platform", "Website", "Service", "we", "us", or "our"), collects, uses, stores, processes, discloses, and protects the personal information of users (the "User", "Player", "Member", "you", or "your") who access or use our online casino and sports betting services.

melbey is committed to protecting the privacy and security of your personal information in full compliance with Republic Act No. 10173, also known as the Data Privacy Act of 2012 (DPA), and its implementing rules and regulations as issued by the National Privacy Commission (NPC) of the Republic of the Philippines. This Policy applies to all personal information collected through the melbey website, mobile applications, and all related services and platforms we operate.

By creating a melbey account, accessing the Website, or using any of our Services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with any aspect of this Policy, you must immediately cease using the melbey platform and refrain from creating an account.

2. Information We Collect

melbey collects various types of personal information necessary to provide, maintain, and improve our services, comply with legal and regulatory obligations, prevent fraud, and ensure a safe and secure gaming environment for all users. The categories of personal information we collect include:

2.1 Information You Provide Directly

When you register for a melbey account, you voluntarily provide us with personal identification information including your full legal name as it appears on government-issued identification documents, date of birth, gender, residential address including street, barangay, city, and province, nationality, valid email address, and mobile phone number with country code. This information is mandatory for account creation and is required to comply with Philippine gaming regulations, Anti-Money Laundering (AML) laws, and Know Your Customer (KYC) requirements.

During the account verification process, you will be required to submit copies of government-issued identification documents such as Philippine passport, driver's license, UMID, Postal ID, or other valid government-issued ID cards. We also collect proof of address documents including utility bills, bank statements, or government correspondence dated within the last three months, and payment method verification documents such as screenshots of your registered GCash account, bank card photos showing the first six and last four digits, or cryptocurrency wallet addresses.

Throughout your use of melbey services, we collect transaction information including deposit and withdrawal amounts, payment methods used, transaction dates and times, and payment processor transaction reference numbers. We maintain records of your gaming activity including games played, bet amounts, winnings and losses, bonus claims and usage, wagering patterns, and session durations. When you contact our customer support team, we collect the content of your communications, support tickets, chat transcripts, email correspondence, and any attachments or screenshots you provide.

2.2 Information Collected Automatically

When you access the melbey platform, our systems automatically collect certain technical information about your device and usage patterns. This includes your IP address, device type (mobile, tablet, desktop), operating system and version, web browser type and version, screen resolution, time zone settings, and preferred language. We use cookies and similar tracking technologies to collect information about your browsing behavior, including pages visited, links clicked, time spent on pages, referral sources, and navigation paths through our website.

For security and fraud prevention purposes, we collect device fingerprinting data including unique device identifiers, hardware model information, installed fonts, browser plugins, and other device characteristics that help us identify and prevent unauthorized access, detect multiple accounts, and protect against fraudulent activities. We also maintain detailed activity logs including login timestamps, logout events, password changes, account settings modifications, and any other actions you take within your melbey account.

2.3 Information from Third-Party Sources

melbey may receive personal information about you from third-party service providers including payment processors (GCash, PayMaya, banks) who provide us with transaction verification and processing information, identity verification services that confirm the authenticity of your submitted documents, fraud detection agencies that provide risk assessment and suspicious activity alerts, and gaming software providers who supply game outcome data and technical logs. We also collect publicly available information from social media profiles if you choose to connect your social media accounts to your melbey account, though this is entirely optional.

3. How We Use Your Information

melbey processes your personal information for specific, legitimate purposes that are necessary for the provision of our services, compliance with legal obligations, and protection of our legitimate business interests. The primary purposes for which we use your personal information include:

3.1 Account Management and Service Provision

We use your personal information to create and maintain your melbey account, authenticate your identity during login, process your registration and verification applications, manage your account settings and preferences, provide customer support and respond to inquiries, communicate important account-related information, and maintain your transaction history and gaming records. Your information enables us to deliver the full range of melbey services including casino games, sports betting, live dealer tables, promotional offers, and loyalty programs.

3.2 Payment Processing and Financial Transactions

We process your personal and financial information to facilitate deposits and withdrawals, verify payment method ownership, process refunds and chargebacks where applicable, calculate and distribute winnings, apply bonuses and promotional credits, maintain accurate account balances, and generate transaction receipts and statements. All payment processing is conducted in accordance with Payment Card Industry Data Security Standard (PCI DSS) requirements and Philippine financial regulations.

3.3 Regulatory Compliance and Legal Obligations

As an online gaming operator subject to Philippine gaming regulations, melbey is legally required to use your personal information to verify that you are at least twenty-one (21) years of age, confirm your identity and residential address, comply with Anti-Money Laundering (AML) and Combating the Financing of Terrorism (CFT) regulations, maintain records for regulatory audits and inspections, report suspicious transactions to relevant authorities, respond to lawful requests from government agencies, law enforcement, or regulatory bodies, and ensure compliance with PAGCOR directives and Philippine gaming laws.

3.4 Fraud Prevention and Security

We analyze your personal information to detect and prevent fraudulent activities including identity theft, payment fraud, bonus abuse, and unauthorized account access. We use your data to identify multiple accounts owned by the same individual, detect coordinated play and collusion between players, monitor unusual betting patterns and suspicious gaming behavior, verify the legitimacy of withdrawals, protect against hacking and cyberattacks, and maintain the integrity and security of the melbey platform. Our security systems may flag accounts for manual review based on automated risk assessment algorithms that analyze multiple data points from your account activity.

3.5 Marketing and Communications

With your consent where required by law, we use your contact information to send promotional emails about new games, special offers, and exclusive bonuses, notify you about upcoming tournaments and competitions, provide personalized game recommendations based on your playing history, send SMS notifications about account activity and promotional offers, deliver push notifications through our mobile app, and inform you about changes to our services, terms, or policies. You may opt out of marketing communications at any time by adjusting your account preferences or clicking the unsubscribe link in our emails.

3.6 Platform Improvement and Analytics

We analyze aggregated and anonymized user data to understand how players use the melbey platform, identify technical issues and bugs, improve website performance and loading speeds, optimize game selection and placement, enhance user interface and navigation, develop new features and services, and conduct market research and statistical analysis. This analytics work helps us provide a better gaming experience for all Filipino players using melbey services.

4. Legal Basis for Processing Personal Information

Under the Philippine Data Privacy Act of 2012, melbey processes your personal information based on the following lawful grounds:

• Consent: You have provided explicit, informed, and freely given consent for specific processing activities, particularly for marketing communications and optional features.
• Contract Performance: Processing is necessary to perform our contractual obligations under the Terms and Conditions you agreed to when creating your melbey account, including providing gaming services, processing payments, and maintaining your account.
• Legal Obligation: Processing is required to comply with Philippine laws and regulations including gaming regulations, Anti-Money Laundering laws, tax obligations, and data retention requirements imposed by regulatory authorities.
• Legitimate Interest: Processing is necessary for our legitimate business interests including fraud prevention, security monitoring, service improvement, and protecting the rights and safety of melbey and our users, provided such interests are not overridden by your fundamental rights and freedoms.

5. How We Share Your Information

melbey does not sell, rent, or trade your personal information to third parties for their own marketing purposes. However, we may share your personal information with selected third parties in the following circumstances:

5.1 Service Providers and Business Partners

We engage trusted third-party service providers to perform functions on our behalf and provide services to us, including payment processors (GCash, PayMaya, banks, cryptocurrency exchanges) to facilitate deposits and withdrawals, identity verification services to confirm your identity and age, cloud hosting providers to store data securely, customer support platforms to manage support tickets, email service providers to send account and marketing communications, fraud detection services to identify suspicious activities, and game software providers who supply casino games and sports betting platforms. All service providers are contractually bound to protect your personal information, use it only for the specific purposes for which we engage them, and comply with Philippine data privacy laws.

5.2 Legal and Regulatory Authorities

We may disclose your personal information to Philippine government agencies, regulatory bodies, law enforcement authorities, and courts when required by law or legal process, including responding to subpoenas, court orders, or lawful requests for information, complying with PAGCOR directives and gaming regulations, reporting suspicious transactions to the Anti-Money Laundering Council (AMLC), cooperating with tax authorities, participating in regulatory investigations or audits, and protecting against fraud, security threats, or illegal activities. We will only disclose the minimum information necessary to fulfill these legal obligations.

5.3 Business Transfers

In the event that melbey undergoes a business transition such as a merger, acquisition, sale of assets, bankruptcy, or reorganization, your personal information may be transferred to the successor entity as part of the transaction. You will be notified via email or prominent notice on our website of any such change in ownership or control of your personal information, and you will be informed of any choices you may have regarding your personal information.

6. Data Security and Protection Measures

melbey implements comprehensive technical, organizational, and administrative security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. Our security infrastructure includes:

• Encryption: All data transmitted between your device and melbey servers is protected by 256-bit SSL (Secure Socket Layer) encryption, the same technology used by banks and financial institutions. Sensitive personal information stored in our databases is encrypted using industry-standard encryption algorithms.
• Access Controls: We implement strict access controls ensuring that only authorized personnel with a legitimate business need can access your personal information. All employees and contractors with access to personal data undergo background checks and are bound by confidentiality agreements.
• Network Security: Our servers are protected by enterprise-grade firewalls, intrusion detection systems, and regular security monitoring. We conduct vulnerability assessments and penetration testing to identify and address potential security weaknesses.
• Secure Data Centers: Your personal information is stored in secure, certified data centers with physical security measures including 24/7 surveillance, biometric access controls, and environmental protections.
• Regular Audits: We conduct regular internal security audits and engage independent third-party security firms to assess our data protection practices and identify areas for improvement.

While we employ robust security measures, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your personal information, but we commit to promptly notifying you and the National Privacy Commission of any data breach that may compromise your personal information, as required by Philippine data privacy regulations.

7. Data Retention and Deletion

melbey retains your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal and regulatory obligations, resolve disputes, enforce our agreements, and maintain business records. Specific retention periods vary depending on the type of information and the purpose for which it was collected:

• Account Information: Your account registration details and profile information are retained for the duration of your active account and for seven (7) years after account closure to comply with gaming regulations and Anti-Money Laundering requirements.
• Transaction Records: Financial transaction data including deposits, withdrawals, bets, and winnings are retained for ten (10) years from the date of transaction as required by Philippine tax and financial regulations.
• Communications: Customer support tickets, email correspondence, and chat transcripts are retained for three (3) years to maintain service quality records and resolve potential disputes.
• Marketing Data: Information collected for marketing purposes is retained until you withdraw consent or request deletion, or for three (3) years from your last interaction with melbey services, whichever comes first.

After the applicable retention period expires, your personal information will be securely deleted or anonymized so that it can no longer be associated with you personally. You may request deletion of your personal information at any time by contacting our Data Protection Officer, subject to our legal obligation to retain certain records for regulatory compliance.

8. Your Rights Under Philippine Data Privacy Law

As a data subject under the Philippine Data Privacy Act of 2012, you have the following rights regarding your personal information:

• Right to Be Informed: You have the right to be informed about the collection and processing of your personal information, which we fulfill through this Privacy Policy and account registration disclosures.
• Right to Access: You have the right to access your personal information held by melbey and request copies of your data. You can view most of your account information by logging into your melbey account dashboard.
• Right to Object: You have the right to object to processing of your personal information for direct marketing purposes, automated decision-making, or processing based on legitimate interests.
• Right to Erasure or Blocking: You have the right to request deletion or blocking of your personal information if it is incomplete, outdated, unlawfully processed, or no longer necessary for the purpose for which it was collected, subject to legal retention requirements.
• Right to Rectification: You have the right to correct inaccurate or incomplete personal information. You can update most information directly through your account settings.
• Right to Data Portability: You have the right to obtain your personal information in a structured, commonly used, and machine-readable format and transmit it to another service provider where technically feasible.
• Right to File a Complaint: You have the right to file a complaint with the National Privacy Commission of the Philippines if you believe your data privacy rights have been violated.

To exercise any of these rights, please contact our Data Protection Officer using the contact information provided in Section 11 of this Privacy Policy. We will respond to your request within thirty (30) days or as otherwise required by Philippine law. We may require verification of your identity before processing your request to protect against unauthorized access to your personal information.

9. Cookies and Tracking Technologies

melbey uses cookies, web beacons, pixel tags, and similar tracking technologies to enhance your browsing experience, analyze website traffic, remember your preferences, and deliver personalized content. Cookies are small text files stored on your device that allow us to recognize you when you return to the melbey website.

We use the following types of cookies: Essential cookies that are necessary for the website to function properly, including maintaining your logged-in session and remembering your language preferences; Functional cookies that enhance website functionality by remembering your settings and preferences; Analytics cookies that help us understand how visitors use our website, which pages are most popular, and how users navigate through our platform; and Marketing cookies that track your browsing activity to deliver relevant advertisements and promotional offers.

You can control cookie settings through your web browser. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, if you disable cookies, some features of the melbey platform may not function properly, and your user experience may be degraded. By continuing to use the melbey website without changing your browser settings, you consent to our use of cookies as described in this Privacy Policy.

10. International Data Transfers

Your personal information is primarily stored and processed within the Republic of the Philippines. However, some of our service providers and technology infrastructure may be located outside the Philippines. When we transfer your personal information internationally, we ensure that appropriate safeguards are in place to protect your data, including implementing Standard Contractual Clauses approved by privacy authorities, ensuring that the receiving country has adequate data protection laws, or obtaining your explicit consent for the transfer where required by law.

By using melbey services, you acknowledge and consent to the transfer of your personal information outside the Philippines where necessary to provide our services, subject to the protections outlined in this Privacy Policy.

11. Contact Information and Data Protection Officer

If you have questions, concerns, or complaints about this Privacy Policy or our data processing practices, or if you wish to exercise your data protection rights, please contact our Data Protection Officer:

For complaints related to data privacy violations, you may also file a complaint with the National Privacy Commission of the Philippines through their official channels.

12. Changes to This Privacy Policy

melbey reserves the right to modify, amend, or update this Privacy Policy at any time to reflect changes in our data processing practices, legal requirements, or business operations. When we make material changes to this Policy, we will notify you by posting a prominent notice on the melbey website, sending an email to your registered email address, or displaying an in-platform notification when you log in to your account.

The "Last Updated" date at the top of this document indicates when this Privacy Policy was most recently revised. Your continued use of melbey services after changes to this Privacy Policy constitutes your acceptance of the revised Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.